# Amy Webb ![Amy Webb profile photo](/sites/default/files/styles/480w_x_543h/public/media/aw115.png?h=89fff19e&itok=HnI3TwmJ) Adjunct Professor Leonard N. Stern School of Business Tisch Hall 40 West Fourth Street, 900 New York, NY 10012 Social Media Profiles - https://twitter.com/@amywebb ## About Amy Webb Amy Webb is an adjunct professor at New York University’s Stern School of Business, where she developed and teaches an MBA-level strategic foresight course with live case studies. Recognized as the global leader in strategic foresight, Professor Webb advises leaders through disruptive change, enabling them to navigate an unpredictable future with confidence and take actions that address global challenges, create sustainable value, and ensure a company's long term growth. As Founder and CEO of the Future Today Strategy Group (FTSG), Professor Webb pioneered a unique quantitative modeling approach and data-driven foresight methodology that identifies signals of change and emerging patterns very early. Using that information, Amy and her colleagues identify white spaces, opportunities, and threats early enough for action. They develop predictive scenarios, along with executable strategy, for their global client base. In 2023, Professor Webb was recognized as [the #4 most influential management thinker in the world](https://thinkers50.com/biographies/amy-webb/) by Thinkers50, a biannual ranking of global business thinkers. She was also featured on the 2021 Thinkers 50 list, was shortlisted for the 2021 Digital Thinking Award, and received the 2017 Thinkers50 Radar Award. Forbes called Professor Webb “one of the five women changing the world,” and she was honored as one of the BBC’s 100 Women of 2020. Professor Webb is regularly asked to advise policymakers in the White House, Congress, US regulatory agencies, the European Union and United Nations. She is an inaugural member of the World Economic Forum’s Strategic Foresight Advisory Board, a member of the WEF’s Global Risks Board, and is an AI Governance Alliance partner. Professor Webb was elected a life member of the Council on Foreign Relations and is a member of the Bretton Woods Committee. She served as a Delegate in the former U.S.-Russia Bilateral Presidential Commission, where she advised on the future of technology and international diplomacy. Professor Webb is a Visiting Fellow at Oxford University’s Säid School of Business, a former Visiting Nieman Fellow at Harvard University, a Fellow in the United States-Japan Leadership Program and a Foresight Fellow in the U.S. Government Accountability Office Center for Strategic Foresight. Regarded as one of the most important voices on the futures of technology (with specializations in both AI and biotechnology), Professor Webb is the author of four award-winning books, including international bestseller [The Big Nine](https://www.amazon.com/Big-Nine-Thinking-Machines-Humanity/dp/1541773756), a sobering analysis of the future of AI, and [The Genesis Machine](https://www.amazon.com/Genesis-Machine-Rewrite-Synthetic-Biology/dp/1541797914), a detailed look at the future of bioengineering. To date, her books have been translated into 23 languages. A widely published and quoted thought leader, Professor Webb has appeared in publications and broadcasts including The New York Times, Fortune, Wired, The Atlantic, The Wall Street Journal, Harvard Business Review, MIT Sloan Management Review, the BBC, CNN, NBC and NPR, among others. Professor Webb attended the Jacobs School of Music to study classical clarinet. She holds a B.A. in political science, game theory and economics from Indiana University and an M.S. from the Columbia University Graduate School of Journalism. She is a competitive endurance cyclist. ## Departments - Entertainment, Media and Technology ## Research Interests - Artificial Intelligence - Strategic Foresight - Scenario Planning - Quantitative Modeling - Predictive Modeling ## Courses Taught - Strategic Foresight ## Academic Background - **Post-Graduate, Nieman Fellowship** - Harvard - **M.S., Journalism** - Columbia University - **B.A., Political Science and Economics** - Indiana University ## Selected Publications - **Amy Webb (2024)** - [Bringing True Strategic Foresight Back to Business](https://hbr.org/2024/01/bringing-true-strategic-foresight-back-to-business) - **Amy Webb (2023)** - [How to Prepare for a GenAI Future You Can’t Predict](https://hbr.org/2023/08/how-to-prepare-for-a-genai-future-you-cant-predict) - **Amy Webb (2022)** - [ The Genesis Machine: The Genesis Machine: Our Quest to Rewrite Life in the Age of Synthetic Biology](https://www.amazon.com/Genesis-Machine-Rewrite-Synthetic-Biology/dp/1541797914) - **Amy Webb (2019)** - [The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity](https://www.amazon.com/Big-Nine-Thinking-Machines-Humanity/dp/154177373X) - **Amy Webb (2019)** - [How to Do Strategic Planning Like a Futurist](https://hbr.org/2019/07/how-to-do-strategic-planning-like-a-futurist) - **Amy Webb (2016)** - [The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream](https://www.amazon.com/Signals-Are-Talking-Tomorrow-s-Mainstream/dp/1610396669/ref=sr_1_1?ie=UTF8&qi) ## Related News & Research - [Commentary from Adjunct Professor Amy Webb is featured: “Top Futurist Amy Webb Sees Fortune 500 Firms Suffering From ‘Learned Helplessness’ With AI, Like Taxi Drivers Who Need Google Maps.”](https://fortune.com/2026/10/02/amy-webb-fortune-500-late-to-the-party-ai-taxi-maps/) - [Commentary from Adjunct Professor Amy Webb is featured: “Why the AI Economy Is Like a Bad Dating App — Drowning in Decks, Pilot Purgatory — and It’s Playing Out Like the Dotcom Bubble, Except Worse.”](https://fortune.com/2026/08/30/ai-economy-like-dating-app-pilot-purgatory-decks-dotcom-bubble/) - [Adjunct Professor Amy Webb interview: “No. 1 on the Fortune Global 500: Amazon’s Jeff Bezos on How His Garage Startup Became the Largest Company in the World by Revenue.”](https://fortune.com/2026/07/28/amazon-jeff-bezos-andy-jassy-ecommerce-ai-big-tech-global-500/) - [Adjunct Professor Amy Webb video interview: “Future Today Strategy CEO on Super Micro Co-Founder Charges.”](https://www.bloomberg.com/news/videos/2026-03-20/future-today-strategy-ceo-on-super-micro-latest-video) - [Commentary from Adjunct Professor Amy Webb is featured: “The Futurist Who Helped Define Tech Trend Reports Just Killed Them (Literally).”](https://www.fastcompany.com/91507234/amy-webb-trend-report-death-sxsw) - [Adjunct Professor Amy Webb interview: “How Convergence Will Define the Tech Sector in 2026.”](https://www.marketplace.org/episode/2026/01/06/how-convergence-will-define-the-tech-sector-in-2026) - [Commentary from Adjunct Professor Amy Webb is featured: “15 Scenarios That Could Stun the World in 2026.”](https://www.politico.com/news/magazine/2026/01/02/black-swan-events-2026-00708074?user_id=66c4bbe95d78644b3a959fff&utm_medium=email&utm_placement=newsletter&utm_source=join1440) - [Adjunct Professor Amy Webb interview: “Amy Webb, Futurist: ‘The Leaders Who Will Thrive Will be Those Who Stop Demanding Certainties.’” (Translation Required)](https://www.latercera.com/tendencias/noticia/amy-webb-futurista-los-lideres-que-prosperaran-seran-aquellos-que-dejen-de-exigir-certezas/) - [Adjunct Professor Amy Webb is highlighted: “The Most Influential Business School Professors Of 2025.” ](https://www.stern.nyu.edu/experience-stern/news/adjunct-professor-amy-webb-highlighted-most-influential-business-school-professors-2025) - [Adjunct Professor Amy Webb video interview: “Nvidia’s China Future Remains Unclear.”](https://www.youtube.com/watch?v=N5cPFfufV6o) - [Commentary from Adjunct Professor Amy Webb is cited: “The Interview: Brené Brown Doesn’t Want to Be Your Self-Help Guru Anymore.”](https://www.nytimes.com/2025/09/06/magazine/brene-brown-interview.html) - [Adjunct Professor Amy Webb interview: “The Age of Living Intelligence: Merging AI, Biotech And Sensors.”](https://www.forbes.com/councils/forbestechcouncil/2025/08/27/the-age-of-living-intelligence-merging-ai-biotech-and-sensors/) - [Adjunct Professor Amy Webb interview: “Futurist Amy Webb Has Some Advice For Founders on How to Plan For What Lies Ahead.”](https://www.inc.com/chloe-aiello/futurist-amy-webb-has-some-advice-for-founders-on-how-to-plan-for-what-lies-ahead/91161651) - [Commentary from Adjunct Professor Amy Webb is highlighted: “The Era of ‘Living Intelligence’ Is Decisive For Humanity, Futurist Warns.” (Translation Required)](https://www.cnnbrasil.com.br/tecnologia/era-da-inteligencia-viva-e-decisiva-para-humanidade-alerta-futurista/) - [Commentary from Adjunct Professor Amy Webb is spotlighted: “AI in Healthcare Magazine.”](https://aiin.healthcare/newsletter/2025-02-07/generative-ai-check-partner-news-newsmakers-living-intelligence-medical-tourism-ai-nurses) - [Why "Living Intelligence" Is the Next Big Thing.](https://www.stern.nyu.edu/experience-stern/faculty-research/why-living-intelligence-next-big-thing) - [Commentary from Adjunct Professor Amy Webb is featured: “The Incredible, World-Altering ‘Black Swan’ Events That Could Upend Life in 2025.”](https://www.politico.com/news/magazine/2025/01/03/15-unpredictable-scenarios-for-2025-00196309) - [The Genesis Machine: Our Quest to Rewrite Life in the Age of Synthetic Biology](https://www.stern.nyu.edu/experience-stern/faculty-research/genesis-machine-our-quest-rewrite-life-age-synthetic-biology) - [The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity](https://www.stern.nyu.edu/experience-stern/faculty-research/big-nine-how-tech-titans-and-their-thinking-machines-could-warp-humanity) - [The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream](https://www.stern.nyu.edu/experience-stern/faculty-research/signals-are-talking-why-today-s-fringe-tomorrow-s-mainstream)