# Bruce S. Buchanan

![bsp_headshot_buchanan.png](/sites/default/files/styles/480w_x_543h/public/2026-08/bsp_headshot_buchanan.png?h=4ecf8430&itok=6vIno4jE)

C.W. Nichols Professorship in Business Ethics

Professor of Business & Society

Joined Stern 1983

<bsb2@stern.nyu.edu>

Leonard N. Stern School of Business

Kaufman Management Center

44 West Fourth Street, 7-146

New York, NY 10012

## About Bruce S. Buchanan

Bruce Buchanan is C. W. Nichols Professor of Business Ethics and Professor of Marketing. From 1993 to 2019, he served as the Director of Business & Society Program, which delivers courses in Professional Responsibility, Ethical Leadership, Legal Context, Corporate Governance, Sustainability, and Social Entrepreneurship in all Stern degree programs.

Professor Buchanan has taught at NYU Stern for over 40 years. His fields of interest include marketing, professional ethics, and the design and governance of effective business organizations. His publications have appeared in Marketing Science, Psychometrika, Journal of Mathematical Psychology, Harvard Business Review, Fortune, The New York Times, and the NYU Journal of Law and Business.

## Departments

- Business and Society Program
- Marketing

## Research Interests

- Advertising Substantiation
- Business Ethics and Policy
- Marketing Strategy and Implementation
- Corporate Governance

## Areas of Expertise

- Ethics
    - Business Ethics
    - Corporate Social Responsibility (CSR)
- Management
    - Leadership

## Courses Taught

- Brand Strategy
- Professional and Corporate Social Responsibility
- Corporate Governance
- Introduction to Marketing
- Ethics in Fintech
- Professional Responsibility
- Professional Responsibility & Leadership
- NYC Consulting Capstone

## Academic Background

- **Ph.D., Business Economics, 1983**
    - Columbia University
- **B.S.E.E., Electrical Engineering, 1977**
    - Massachusetts Institute of Technology

## Related News & Research

- [People's Capitalism - By Hans Taparia and Bruce Buchanan](https://www.stern.nyu.edu/experience-stern/faculty-research/blogs-podcasts/peoples-capitalism-hans-taparia-and-bruce-buchanan)
- [Professor Bruce Buchanan and Clinical Professor Hans Taparia’s video interview about their forthcoming co-authored book “People’s Capitalism”: “We Went To Nebraska. What We Found Could Unrig The Economy.”](https://www.youtube.com/watch?v=Cb6xjJf42_c)
- [Condemn Meta.](https://www.stern.nyu.edu/experience-stern/faculty-research/opinion/condemn-meta)
- [The Impossible Math of Philanthropy](https://www.stern.nyu.edu/experience-stern/faculty-research/impossible-math-philanthropy)
- [Commentary from Professor Bruce Buchanan is highlighted: “Amazon Donates to Group Backing Hardline Anti-Abortion Republican.”](https://www.theguardian.com/us-news/2024/oct/31/amazon-doordash-cvs-fund-anti-abortion-republican)
- [Harris’s Economic Plan Helps, But Doesn’t Get to the Root of Middle-Class Discontent.](https://www.stern.nyu.edu/experience-stern/faculty-research/harriss-economic-plan-helps-doesnt-get-root-middle-class-discontent)
- [Silicon Valley Is Maximizing Profit at Everyone's Expense. It Doesn’t Have to Be This Way.](https://www.stern.nyu.edu/experience-stern/faculty-research/silicon-valley-maximizing-profit-everyones-expense-it-doesnt-have-be-way)