# Bruce S. Buchanan

0 bsb2 [Tenured or Tenure Track](/taxonomy/term/4799) C.W. Nichols Professorship in Business Ethics Professor of Business & Society 1983       ![Bruce S. Buchanan profile photo](/sites/default/files/styles/480w_x_543h/public/media/bbuchana.jpg?h=d76d2436&itok=plrnnklF)

Kaufman Management Center

44 West Fourth Street, 7-146

New York, NY 10012

7-146 0 - Ph.D., Business Economics, 1983

Columbia University
- B.S.E.E., Electrical Engineering, 1977

Massachusetts Institute of Technology

- Brand Strategy
- Professional and Corporate Social Responsibility
- Corporate Governance
- Introduction to Marketing
- Ethics in Fintech
- Professional Responsibility
- Professional Responsibility & Leadership
- NYC Consulting Capstone

Bruce Buchanan is C. W. Nichols Professor of Business Ethics and Professor of Marketing. Since 1993 he has served as the Director of Business & Society Program, which delivers courses in Professional Responsibility, Ethical Leadership, Business Law, Corporate Governance, and CSR in all Stern degree programs.

Professor Buchanan has taught at NYU Stern for 30 years. His fields of interest include standards of truth in advertising and business, professional ethics, and corporate governance. His publications have appeared in *Marketing Science, Journal of Marketing Research, Psychometrika, Journal of Mathematical Psychology, Harvard Business Review* and other journals.

Ethics

- Corporate Social Responsibility (CSR)
- Business Ethics

Management

- Leadership

- Advertising Substantiation
- Business Ethics and Policy
- Marketing Strategy and Implementation
- Corporate Governance