# Eitan Muller

0 em101 [Tenured or Tenure Track](/taxonomy/term/4799) Professor of Marketing Research Professor of Marketing 2004 [ Personal Website ](http://www.eitanmuller.com)      ![Eitan Muller profile photo](/sites/default/files/styles/480w_x_543h/public/media/emuller.jpg?h=4021d202&itok=lG-crHMT)

Tisch Hall

40 West Fourth Street, 907

New York, NY 10012

907 0 - Ph.D., Managerial Economics

Northwestern University
- M.B.A. with distinction

Northwestern University
- B.Sc. with distinction

Technion, Israel

- Marketing of Hi-Tech Products
- New Products
- PhD Quant Seminar

Eitan Muller is a professor of marketing at the Stern School of Business at New York University. He earned a B.Sc. (with distinction) in Mathematics from the Technion – Israel Institute of Technology, an MBA (with distinction) in Marketing, and a Ph.D. in Managerial Economics from the Kellogg Graduate School of Management, Northwestern University. He previously held positions at the University of Pennsylvania, the Hebrew University, Tel Aviv University, and Reichman University (IDC).

Eitan’s main research interests are in the growth of new products and tech, social networks, and new product pricing. He has published extensively in journals on marketing, business, and economics, and has won several awards, including the Harold Maynard Award for significant contributions to marketing theory and thought.

Eitan is the recipient of the 2019 Distinguished Marketing Scholar Award from the European Marketing Academy, recognized for his outstanding scholarship and contributions to the field. He is also a Fellow of the European Marketing Academy.

Eitan served as VP of Publications for the European Marketing Academy and has been on the policy or editorial boards of the International Journal of Research in Marketing, Journal of Marketing, Management Science, Marketing Science, Technological Forecasting and Social Change, and the Journal of Marketing Research.

He is a consultant and expert witness in the entertainment, media, and technology industries, with most of his consulting work conducted as a subject matter expert at the Tel Aviv office of PricewaterhouseCoopers.

- Innovation diffusion
- Evolution of markets for new tech
- Monetization and pricing of new tech

- (2024)

[Influencer Marketing Unlocked: Understanding the Value Chains Driving the Creator Economy](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4972530)
- (2022)

[Satiation and cross promotion: Selling and swapping users in mobile games](https://www.eitanmuller.com/_files/ugd/f27578_1785c6bbac28464b9e153ed14cb0443d.pdf)
- (2020)

[On the monetization of mobile apps](https://www.eitanmuller.com/_files/ugd/f27578_97235853257b4b8f8f2769e776335147.pdf)