# Jack Lee

0 jl28 [Adjunct](/taxonomy/term/4801) Adjunct Assistant Professor of Marketing 2020       ![Jack Lee profile photo](/sites/default/files/styles/480w_x_543h/public/media/jl28.jpg?h=09c51260&itok=RU2rO15H)

Tisch Hall

40 West Fourth Street, 803

New York, NY 10012

803 0 - PhD, Marketing

NYU Stern School of Business
- MPhil, Marketing

NYU Stern School of Business
- BS, Management Science

MIT Sloan School of Business
- BS, Electrical Engineering

MIT

- Data Driven Decision Making
- Introduction to Marketing
- Marketing Principles (Fashion & Luxury)
- Marketing Research

Jack Lee has over 25 years of experience across consulting, industry, and academics. He began his career as a marketing professor (NYU; Baruch College) before transitioning into strategy & analytics consulting (Booz & Company/PwC; Vivaldi Partners), as well as running client-side consumer insights (The Estee Lauder Companies; TIAA-CREF). His experience spans multiple industries with global Fortune 500 corporations, including: CPG; luxury; retail; financial services; life sciences; telecommunications & media; and travel & hospitality.

Professor Lee has a passion for building strong client partnerships and solving critical strategic issues with state-of-the-art solutions leveraging the latest in marketing science. He believes in bringing a holistic and multi-disciplinary perspective, along with a rigorous but pragmatic approach to drive business results. His research has been published in leading marketing journals such as *Journal of Marketing Research* and *Journal of Retailing.*

As a life-long New Yorker, when he is not teaching, you’re most likely to find him either taking advantage of all that the city has to offer with his wife Stella or coaching high school football at Brooklyn Tech…and trying not to take himself too seriously.

Industry

- Consulting

Marketing

- Market Research