# Jared Watson ![Jared Watson profile photo](/sites/default/files/styles/480w_x_543h/public/media/jwatson.jpg?h=8bf64f20&itok=4V0_35P_) Assistant Professor of Marketing Joined Stern 2018 [View/Download C.V.](https://www.dropbox.com/scl/fi/cmpyxrsg8k2ap2kd6ntt4/watson_CV-August-2026.pdf?rlkey=de99vxwxjl9pse12dr0ngdell&e=1&dl=0) Leonard N. Stern School of Business Tisch Hall 40 West Fourth Street, 809 New York, NY 10012 Social Media Profiles - https://twitter.com/drjaredwatson ## About Jared Watson Dr. Jared Watson is an Assistant Professor of Marketing the Leonard N. Stern School of Business, New York University. He joined in 2018 after completing his Ph.D. at the Robert H. Smith School of Business, University of Maryland. Watson is keenly focused on understanding online consumer behavior. His work asks such questions as “what information attributes should platforms and brands prioritize to increase engagement?”, “when and how do consumers rely on product reviews?”, and “what can influencers do and say to maximize engagement?” Moreover, he has an interest in social influence, with research addressing questions such as “how should platforms describe the behaviors of past customers to best influence current customers?” and “how can marketers best utilize demographic variables for targeting and marketing?” The common theme in his work is understanding how behavioral science can lead managers, consumers, and policymakers to make better, more effective decisions. His work has been published in the big four marketing journals: Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. And he serves on the Editorial Review Boards for Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Interactive Marketing. ## Departments - Marketing ## Research Interests - Word-of-Mouth - Persuasion - Social Influence - Social Media - Media Consumption - Product Reviews ## Areas of Expertise - Marketing - Consumer Psychology/Behavior - Digital Marketing/Advertising - Market Research - Social Media ## Courses Taught - Consumer Behavior (Fashion & Luxury MBA) - Consumer Behavior (Undergraduate) ## Academic Background - **Ph.D., Marketing** - Robert H. Smith School of Business, University of Maryland - **B.A., Business Administration (Focus: Marketing)** - Michael G. Foster School of Business, University of Washington ## Related News & Research - [Professor Jared Watson interview: “Wendy’s Reissues Forgotten Favorite — ‘The Throwback We Didn’t Know We Needed.’”](https://nypost.com/2026/09/17/lifestyle/wendys-iconic-yellow-packaging-is-making-a-comeback-sparking-fan-nostalgia/) - [Professor Jared Watson interview: “Group Chats Might Be Full of Affiliate Links Soon.”](https://www.bloomberg.com/news/articles/2026-08-21/shopmy-helps-influencers-and-normal-people-make-money-on-affiliate-links) - [Clinical Professor Paul Hardart and Professor Jared Watson interview: “The FOMO of Not Seeing The Odyssey in 70 mm IMAX.”](https://www.vox.com/culture/498326/odyssey-70mm-imax-scarcity-explained) - [Professor Jared Watson interview: “Jesus Energy.” (Translation Required)](https://www.spiegel.de/wirtschaft/usa-energy-drinks-mit-bibelspruechen-echte-mission-oder-eher-ein-marketing-trick-a-9fe18449-0fc6-41de-ba7b-2ca0a694d0f7) - [Professor Jared Watson interview: “The Brands Winning with World Cup Advertising May Not be the Sponsors.”](https://www.cnbc.com/2026/06/26/world-cup-marketing-levis-nike-taco-bell.html) - [Professor Jared Watson interview: “From Chalamet to Messi, Prediction Markets are Betting on Celebrities to Boost Their Brands.”](https://www.cbsnews.com/news/prediction-markets-celebrity-endorsements-kalshi-polymarket-messi/) - [Professor Jared Watson interview: “Does Upselling Boost Sales or Lead to Customer Regret and Distrust?”](https://www.customerexperiencedive.com/news/upselling-boost-sales-customer-regret-distrust/811131/) - [Professor Jared Watson interview: “Gen Z’s Search For Decorative Collectibles Is Fueling Vinyl Sales.”](https://www.cnn.com/2025/12/14/business/vinyl-collectible-gen-z) - [Professor Jared Watson interview: “Gifting Tickets This Holiday Season? Avoid Secondary Marketplaces, Expert Says.”](https://www.cbsnews.com/newyork/news/concert-broadway-tickets-holiday-gifts-advice/) - [Professor Jared Watson interview: “Black Friday vs. Cyber Monday: Which Day Has Better Deals? Experts Weigh In.”](https://www.nbcnews.com/select/shopping/black-friday-vs-cyber-monday-rcna244866) - [Professor Jared Watson interview: “Why Is Labubu So Popular? The Obsession, Explained.”](https://www.vox.com/culture/421637/labubu-doll-pop-mart-plush-obsession-shopping) - [Professor Jared Watson interview: “Jellycat’s $250 Million Rise: How a ‘Perfect Storm’ Reignited the Passion For Plushies—Especially Among Gen Z.”](https://fortune.com/2025/02/16/jellycat-250-million-gen-z-consumers-marketing-strategy/?erb123) - [Professor Jared Watson interview: “How LTK Revolutionized Shopping.”](https://time.com/7177482/amber-venz-box-ltk-interview/) - [Professor Jared Watson interview: “What Is Behavioral Finance?”](https://www.moneygeek.com/behavioral-finance/#expert=jared-watson) - [Professor Jared Watson video interview: “Mattel Is Paying Their Chief Uno Player $278 Per Hour to Promote Uno Quatro.”](https://twitter.com/CNN/status/1712875896548331952?s=20) - [Professor Jared Watson interview: “2023 iPhone Survey: More Than 1 in 5 Americans Think That the New iPhone Is Worth Going Into Debt.”](https://wallethub.com/blog/iphone-survey/39379#expert=Jared_Watson) - [Professor Jared Watson interview: “Best First Credit Cards for No Credit in 2023.”](https://www.moneygeek.com/credit-cards/first-time/#expert=jared-watson)