# Jiarui Liu

0 jl4468 [Tenured or Tenure Track](/taxonomy/term/4799) Assistant Professor of Marketing 2023 [ Personal Website ](https://www.jiarui-liu.com/)      ![Jiarui Liu profile photo](/sites/default/files/styles/480w_x_543h/public/media/jl4468.png?h=89fff19e&itok=VDARUSou)

Tisch Hall

40 West Fourth Street

New York, NY 10012

0 - PhD, Economics

University of Chicago
- MA, Economics

University of Chicago
- BSc, Mathematics

University of Chicago

Jiarui Liu joined New York University Stern School of Business as an Assistant Professor of Marketing in September 2023.

Liu’s research aims to understand consumers’ choices under external influences, such as social interactions or limited information, with a focus on sustainability. In a recent paper, she uses structural modeling and econometric methods to study consumers’ decisions to purchase electric vehicles under social influences, as well as proposing firm policies that are both sustainable and profitable.

- Empirical industrial organization
- Quantitative marketing
- Sustainability
- Social influences and network effects
- Information frictions and consumer search
- Econometric methods