# Joshua Lewis

0 jl12195 [Tenured or Tenure Track](/taxonomy/term/4799) Assistant Professor of Marketing 2020 [ Personal Website ](http://www.joshua-lewis.net/)      ![Headshot of Joshua Lewis](/sites/default/files/styles/480w_x_543h/public/2026-03/headshot_wharton_joshua_lewis.png?h=e1733709&itok=fpoJE8ar)

Tisch Hall

40 West Fourth Street, 914

New York, NY 10012

914 0 - Ph.D., Operations, Information and Decisions

University of Pennsylvania
- B.S., Economics

University of Warwick

- Intro to Marketing

Joshua Lewis joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2020.

Professor Lewis researches consumer behavior, managerial decision-making, and global risk management. His research addresses wide-ranging themes such as when people will invest to improve outcomes they care about, how to optimally set targets, whether people neglect low probability risks, and much more. His work has been published in leading journals such as *Journal of Consumer Research*, *Management Science*, *Psychological Science*, *Journal of Experimental Psychology: General*, and *Organizational Behavior and Human Decision Processes*.

In 2019, Professor Lewis received the Society for Judgment and Decision Making’s Hillel Einhorn Award for the best paper by a new investigator, and in 2020, he received ACR’s Best Paper award. He received his BS in Economics from the University of Warwick. He holds a PhD in Decision Processes from the University of Pennsylvania.

Marketing

- Consumer Psychology/Behavior

Management

- Decision Making & Risk

Entrepreneurship

- Charitable Giving

- Consumer behavior
- Managerial decision-making
- Global risk management

[https://w4.stern.nyu.edu/faculty/static/cv/cv\_jl12195\_20250318.pdf](https://w4.stern.nyu.edu/faculty/static/cv/cv_jl12195_20250318.pdf)