# Luke Williams

0 lgw2 [Adjunct](/taxonomy/term/4801) Adjunct Associate Professor of Marketing 2012       ![Luke Williams](/sites/default/files/styles/480w_x_543h/public/2026-04/lwilliam.png?h=b0315a25&itok=PcW8Sq0s)

Tisch Hall

40 West Fourth Street

New York, NY 10012

0 Luke Williams joined New York University Stern School of Business in September 2012. Professor Williams is a leading consultant, educator and speaker specializing in disruptive innovation. He is the author of *Disrupt: Think the Unthinkable to Spark Transformation in Your Business*. For more than a decade, he has worked internationally with industry leaders such as American Express, GE, Sony, Crocs, Virgin, Disney and Hewlett-Packard to develop new products, services and brands.

Professor Williams has been invited to speak worldwide, and his views have been featured in *Bloomberg Businessweek* and *Fast Company* and on National Public Radio (NPR).