# Masakazu Ishihara

0 mi25 [Tenured or Tenure Track](/taxonomy/term/4799) Associate Professor of Marketing 2011 [ Personal Website ](http://people.stern.nyu.edu/mishihar/)      ![Masakazu Ishihara profile photo](/sites/default/files/styles/480w_x_543h/public/media/mishihar.jpg?h=89fff19e&itok=0PPDEsSe)

Tisch Hall

40 West Fourth Street, 904

New York, NY 10012

904 0 - B.S., Economics

University of Wisconsin-Madison
- M.S., Economics

University of Wisconsin-Madison
- Ph.D., Marketing

University of Toronto

Masakazu Ishihara joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2011.

Professor Ishihara's research focuses on quantitative marketing and empirical industrial organization, with particular interest in the dynamic effects of marketing strategies, forward-looking decision making by consumers and firms, and marketing in the entertainment industry. In a recent paper, he used data from the Japanese video game market to study consumers' forward-looking buying and selling behavior in the video game industry, and to examine the impact of the elimination of used video game markets on new video game sales.

Professor Ishihara is the recipient of the Inaugural 2010 ISMS Doctoral Dissertation Competition Award.

Professor Ishihara received his B.S. and M.S. in Economics from the University of Wisconsin-Madison, and his Ph.D. in Marketing from the Rotman School of Management at the University of Toronto.

Marketing

- Pricing
- Market Research

Economics

- Industrial Organization

Industry

- Entertainment & Media
- Hardware/Software

- Quantitative marketing
- Empirical industrial organization
- Dynamic effects of marketing strategies
- Decision making by consumers and firms
- Marketing in the entertainment industry