# Paul Hardart ![Paul Hardart profile photo](/sites/default/files/styles/480w_x_543h/public/media/phardart.jpg?h=b3b41a03&itok=pwix3akJ) Distinguished Clinical Professor of Marketing Director, Entertainment, Media and Technology Program Academic Director, Berkley Center for Entrepreneurship Joined Stern 2017 Leonard N. Stern School of Business Tisch Hall 40 West Fourth Street, 902 New York, NY 10012 ## About Paul Hardart **Paul Hardart** is Distinguished Clinical Professor at New York University’s Stern School of Business, where he serves as Director of the Entertainment, Media, and Technology (EMT) Program and Academic Director of the Berkley Center for Entrepreneurship. He also co-chairs the joint MFA/MBA and BS/BFA programs between NYU’s Tisch School of the Arts and the Stern School of Business. At Stern, Professor Hardart teaches courses focused on the intersection of media, entertainment, and technology, helping students navigate an industry undergoing profound transformation. He is an active speaker at conferences and panels on media innovation, entrepreneurship, and digital strategy. Prior to joining Stern, Professor Hardart founded and directed the Graduate Program in Media Management at The New School. Earlier in his career, he led strategic planning at Universal Pictures, where he worked in business development, acquisitions, and long-term strategy. He went on to found and run Universal Focus, Universal’s independent film division, overseeing the release of *Being John Malkovich*, *Pitch Black*, *Nurse Betty*, and *Billy Elliot*. He also supervised the restoration and re-release of Alfred Hitchcock’s *Rear Window* and the re-edit of Orson Welles’s *Touch of Evil*. His previous experience includes senior strategic roles at Warner Bros. and Turner Broadcasting, and early career positions at ABC Sports, CNBC, and *The Newark Star-Ledger*. As a producer, Professor Hardart has worked on several critically acclaimed projects, including *Mary and Max*, *Annie Leibovitz: Life Through a Lens*, and *Before the Rains*. He is also a partner in Witnify, an online storytelling platform that curates first-person accounts of major world events. His opinion pieces have appeared in *Bloomberg News*, *The Washington Post*, *The Seattle Times*, and *The New York Daily News*, and he is frequently cited in major outlets including *The Wall Street Journal*, *The New York Times*, *Wired*, *The Atlantic*, Fox News, CNN, CBS News, NBC News, NPR, *The Economist*, BBC News, *The Financial Times*, Business Insider and *Forbes*. Professor Hardart received his B.A. in English from the College of the Holy Cross and his M.B.A. from the J.L. Kellogg School of Management at Northwestern University. ## Departments - Marketing ## Areas of Expertise - Marketing - Film and Television Production - Film Marketing and Distribution - Social Media - Strategic Planning ## Academic Background - **M.B.A.** - Northwestern University, Kellogg School of Graduate Management - **B.A., English** - College of the Holy Cross ## Related News & Research - [Commentary from Clinical Professor Paul Hardart is cited: “Can Letterboxd Stay Letterboxd Under Studio Ownership?”](https://www.bloomberg.com/opinion/articles/2026-10-01/letterboxd-s-value-depends-on-its-independence-from-hollywood-studios) - [Clinical Professor Paul Hardart interview: “Trump’s Push for Film Tax Credit Finds Receptive Audience in Democrats.”](https://thehill.com/homenews/administration/6076992-trump-federal-film-tax-credit-democrats-support/) - [Clinical Professor Paul Hardart interview: “Trump Is Pushing for Big Subsidies to Hollywood, and It Could Have a Much Greater Impact Than His Old Movie Tariff Plan.”](https://www.businessinsider.com/trump-floats-film-tv-production-incentive-hollywood-movie-tariffs-entertainment-2026-9) - [Clinical Professor Paul Hardart interview: “Amazon’s Twitch Made Content Sharing the Default. Now Its Own Creators Are Suing the Platform.”](https://www.inc.com/victoria-salves/amazon-twitch-made-content-sharing-default-own-creators-suing-the-platform/91395111) - [Clinical Professor Paul Hardart and Professor Jared Watson interview: “The FOMO of Not Seeing The Odyssey in 70 mm IMAX.”](https://www.vox.com/culture/498326/odyssey-70mm-imax-scarcity-explained) - [Why Paramount Might Win its Case and Still Run Out of Time to Acquire Warner Bros. Discovery.](https://www.stern.nyu.edu/experience-stern/faculty-research/opinion/why-paramount-might-win-its-case-and-still-run-out-time-acquire-warner-bros-discovery) - [Clinical Professor Paul Hardart interview: “Once-canceled Celebrities are Back in the Spotlight in Record Time — and That’s on us.”](https://www.independent.co.uk/news/world/americas/cancel-culture-metoo-celebrity-comeback-b3012815.html) - [Clinical Professor Paul Hardart and Adjunct Professor Joost van Dreunen interview: “Netflix and Sony Are Reportedly Circling Letterboxd. They Want More Than Movie Reviews.”](https://www.inc.com/georgia-fearn/netflix-sony-circling-letterboxd-they-want-more-than-movie-reviews/91372638) - [Clinical Professor Paul Hardart interview: “Fox Corp. to Acquire Streaming Giant Roku in $22 Billion Blockbuster Deal.”](https://nypost.com/2026/06/15/business/fox-corp-to-acquire-streaming-giant-roku-in-22-billion-blockbuster-deal/) - [Tim Cook and Reed Hastings Just Showed Every CEO How to Leave Gracefully.](https://www.stern.nyu.edu/experience-stern/faculty-research/opinion/tim-cook-and-reed-hastings-just-showed-every-ceo-how-leave-gracefully) - [The Ted Turner I Knew Bet on What Others Missed.](https://www.stern.nyu.edu/experience-stern/faculty-research/opinion/ted-turner-i-knew-bet-what-others-missed) - [Clinical Professor Paul Hardart interview: “Why Networks Are Going All In on Companion Podcasts for ‘The Pitt,’ ‘A Knight of the Seven Kingdoms’ and More: ‘The Story Doesn’t End When the Credits Roll.’”](https://variety.com/lists/companion-podcasts-the-pitt-a-knight-of-the-seven-kingdoms/) - [Clinical Professor Paul Hardart interview: “FCC Commission Chair Approves Huge Media Merger in Landmark Decision.”](https://www.independent.co.uk/news/world/americas/fcc-brendan-carr-nexstar-tegna-trump-merger-b2923096.html) - [Clinical Professor Paul Hardart interview: “A Revival of the Indie Film Business? Some Promising Signs Out of Sundance.”](https://www.latimes.com/entertainment-arts/business/newsletter/2026-02-03/wide-shot-sundance-deals) - [Clinical Professor Paul Hardart interview: “How Will HBO Change Under Netflix?”](https://www.thewrap.com/industry-news/business/hbo-changes-under-netflix-warner-bros-acquisition/) - [Clinical Professor Paul Hardart interview: “Gap Gets into ‘Fashiontainment.’”](https://www.marketplace.org/story/2026/01/21/why-gap-is-investing-in-fashiontainment) - [Clinical Professor Paul Hardart interview: “9 Marketing Predictions for 2026 as AI Fuels Polarity.”](https://www.marketingdive.com/news/marketing-predictions-for-2026/809124/) - [Clinical Professor Paul Hardart video interview: “Inside the Movie Industry's Existential Crisis.”](https://www.youtube.com/watch?v=Edq28LfOr9g) - [Clinical Professor Paul Hardart interview: “Paramount Was Poised to Buy Warner Bros. Discovery. What Went Wrong?”](https://www.latimes.com/business/story/2025-12-06/paramount-larry-ellison-hollywood-warner-bros-netflix-skydance-sarandos) - [Professor Paul Hardart video interview: “What Netflix's $82.7 Billion Deal to Buy Warner Bros. Means For Viewers."](https://www.cbsnews.com/video/what-netflixs-827-billion-deal-to-buy-warner-bros-means-for-viewers/)