# Radhika Duggal

0 rd498 [Adjunct](/taxonomy/term/4801) Adjunct Assistant Professor of Marketing 2017       ![Radhika Duggal profile photo](/sites/default/files/styles/480w_x_543h/public/media/rd498.jpg?h=a7e6d17b&itok=zq-2HzuJ)

Tisch Hall

40 West Fourth Street, 803

New York, NY 10012

803 0 - BS, Marketing & International Business

NYU Stern School of Business
- MBA, Marketing

Columbia University

- Consumer Behavior

Radhika Duggal is a marketing leader with extensive experience in highly regulated industries like healthcare and financial services. Throughout her career, she has led the design and execution of innovative brand strategies to drive awareness and consideration through multi-channel marketing efforts as both a management consultant and in-house marketing executive.

**Radhika’s core competencies include:**

• Multi-disciplinary marketing team leadership including brand managers, agency professionals and in-house PR, content and analytics professionals across Fortune 100 companies and startups

• Brand identity development including customer market research, brand positioning development, value proposition creation, and verbal and visual identity design

• Digital transformation including digital marketing strategy, execution, operating model development and capability building

• P&L ownership focused on cost effectively developing and executing strategic and tactical marketing plans

Radhika earned an M.B.A. in marketing from Columbia Business School and a B.A. in marketing and international business from the Leonard N. Stern School of Business at New York University.