# Russell S. Winer

0 rsw5 [Emeritus](/taxonomy/term/4802) Professor Emeritus of Marketing 2003  [ Twitter ](https://twitter.com/russwiner)

![Russell S. Winer profile photo](/sites/default/files/styles/480w_x_543h/public/media/rsw5.jpg?h=bb3a9e88&itok=Caafc3lg)

Tisch Hall

40 West Fourth Street, Rm. 910

New York, NY 10012

Rm. 910 0 - Ph.D., Industrial Administration, 1977

Carnegie Mellon University
- M.S., Industrial Administration, 1975

Carnegie Mellon University
- B.A., Economics, 1973

Union College

- Executive Education
- Marketing Concepts

Russell S. Winer is the William Joyce Professor of Marketing emeritus at the Stern School of Business, New York University. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. He has written three books, *Marketing Management, Analysis for Marketing Planning* and *Product Management* , a research monograph, *Pricing,* and has co-edited *The History of Marketing Science* and *The Routledge Companion to Strategic Marketing.* He has authored over 80 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the *Journal of Marketing Research* and is Editor emeritus of the *Journal of Interactive Marketing* and *Marketing Letters.* He is a past Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Professor Winer is a founding Fellow of both the INFORMS Society for Marketing Science and the American Marketing Association and is the 2011 recipient of the American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator award. He was inducted into the American Marketing Association Hall of Fame in 2025 sponsored by the New York chapter.

Marketing

- Advertising/Marketing/PR Strategies
- Consumer Psychology/Behavior
- Customer Relationship Management
- Digital Marketing/Advertising
- Market Research
- Pricing

Industry

- Advertising
- Food
- Internet & Computers
- Sports

- Customer relationship management
- Consumer choice models
- Psychological aspects of price
- Use of information technology in marketing

- **Hall of Fame,**  American Marketing Association/ New York Chapter (2025)
- **Inaugural Fellow,**  American Marketing Association (2015)
- **Marketing Educator of the Year,**  American Marketing Association/Irwin-McGraw Hill (2011)
- **Inaugural Fellow,**  INFORMS Society for Marketing Science (2008)
- **Educator of the Year,**  Direct Marketing Association (2003)

- Venkatraman, V. et.al (2015)

[Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling](http://web-docs.stern.nyu.edu/marketing/RWinerPaper2015.pdf)

Journal of Marketing Research, 52 (August), 436-452
- Inman, J.J., R.S. Winer, & R. Ferraro (2009)

[The Interplay Between Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making](http://pages.stern.nyu.edu/~lbornkam/bios/rwiner/interplay_between_category.pdf)

Journal of Marketing, 73 (September), 19-29
- Winer, R.S. (2001)

[A Framework for Customer Relationship Management](http://pages.stern.nyu.edu/~lbornkam/bios/rwiner/a_framework_for_crm.pdf)

California Management Review, 43 (Summer), 89-105
- Villas-Boas, J.M. & R.S. Winer (1999)

[Endogeneity in Brand Choice Models](http://pages.stern.nyu.edu/~lbornkam/bios/rwiner/endogeneity_in_brand.pdf)

Management Science, 45 (October), 1324-1338
- Stefan Stremersch, Russell S. Winer, and Nuno Camacho (2021)

[Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing](https://drive.google.com/file/d/1NvXrxSJxGSYRfcvZuzosVwKXecjqMfpo/view?usp=sharing)

Journal of Marketing 2021, Vol. 85(5) 1-21
- Kim, B.J., V. Singh, and R.S. Winer (2017)

The Pareto Rule for Frequently-Purchased Package Goods: An Empirical Generalization

Marketing Letters, 28 (December), 491-507
- Winer, R.S. (1986)

[A Reference Price Model of Demand for Frequently-Purchased Products](https://drive.google.com/file/d/1GjZT8_JIQWEABekjYaPoXFr4fT5YQ-2h/view?usp=sharing)

Journal of Consumer Research, 13 (September), 250-256

[https://w4.stern.nyu.edu/faculty/static/cv/cv\_rsw5\_20241011.pdf](https://w4.stern.nyu.edu/faculty/static/cv/cv_rsw5_20241011.pdf)