# Vishal Singh

0 vps3 [Tenured or Tenure Track](/taxonomy/term/4799) Professor of Marketing Director, The Stern Center for Research Computing 2007 [ Personal Website ](http://vishalsingh.org/)      ![Vishal Singh profile photo](/sites/default/files/styles/480w_x_543h/public/media/vsingh.jpg?h=89fff19e&itok=u-WUF7gu)

Tisch Hall

40 West Fourth Street, 911

New York, NY 10012

911 vps3 0 - Ph.D., Marketing

Northwestern University

Vishal Singh joined New York University Stern School of Business as an Associate Professor of Marketing in July 2007. Before joining NYU Stern, Professor Singh was Assistant Professor of Marketing at the Tepper School of Business, Carnegie Mellon University

Professor Singh's general research interests lie in the domain of Data Driven Business Strategies, with a focus on retail competition, competitive pricing, database marketing, customer management, and empirical industrial organization. His more recent work focuses on leveraging large databases to generate psychological insights and guide policies in public health. He has published articles in several scholarly journals including *Marketing Science*, *Journal of Marketing Research*, *Psychological Science*, and *Quantitative Marketing and Economics*. His work has been highlighted in several popular press articles such as the Wall Street Journal, Slate, Huffington Post, Forbes, Salon, and San Francisco Chronicle. At Stern he teaches "Data Driven Decision Making" to undergraduate and MBA students.

Professor Singh received his Ph.D. in Marketing from Northwestern University's Kellogg School of Management in 2003.