# Wei Ke

0 wk2363 [Adjunct](/taxonomy/term/4801) Adjunct Associate Professor of Marketing 2024 [ Personal Website ](https://www.linkedin.com/in/weike1/)      ![Wei Ke profile photo](/sites/default/files/styles/480w_x_543h/public/media/wk2363.jpg?h=2d36be5e&itok=A7he55pf)

Tisch Hall

40 West Fourth Street

New York, NY 10012

0 - PhD, Columbia Business School Decision, Risk & Operatio, 2009

Columbia Business School
- MPhil, Decision, Risk & Operations, 2006

Columbia Business School
- BS (Summa Cum Laude), Electrical Engineering and Applied Math, 2003

Columbia University

- Pricing Strategies (MKTG-GB.2353.30)

Dr. Wei Ke is an Adjunct Associate Professor at Stern’s Marketing department. His day job is a Partner with Oliver Wyman, a global management consulting firm, where he is affiliated with both the pricing, sales and marketing practice, and the retail and business banking practice.

Wei has 15+ years of consulting experience advising leading financial institutions, software and data service providers, retailers, and travel operators around the world on product innovation, pricing strategy, marketing & promotional tactics, customer value management, and digital sales effectiveness.

Prior to Oliver Wyman, Wei was a managing partner with Simon-Kucher & Partners, a global pricing consultancy, where he led its Canada business and served as the lead partner for financial services and travel for North America.

Wei is a prolific writer on pricing and marketing related topics, with over 50 publications in industry and academic journals to-date. He previously also taught at Columbia Business School and Queen’s University Smith School of Business.

Wei received a Ph.D. in Decision, Risk & Operations from Columbia Business School, and a B.Sc. in electrical engineering & applied mathematics, summa cum laude, from Columbia University.

Marketing

- Pricing

- Pricing Algorithims
- Behavioral Pricing

[https://w4.stern.nyu.edu/faculty/static/cv/cv\_wk2363@stern.nyu.edu\_20241203.pdf](https://w4.stern.nyu.edu/faculty/static/cv/cv_wk2363@stern.nyu.edu_20241203.pdf)