# William Ryan

0 whr2033 [Tenured or Tenure Track](/taxonomy/term/4799) Assistant Professor of Marketing 2025 [ Personal Website ](https://whryan.org)      ![William Ryan profile photo](/sites/default/files/styles/480w_x_543h/public/media/whr2033.png?h=79e5a9ec&itok=cTsFtqSD)

Kaufman Management Center

44 West Fourth Street

New York, NY 10012

0 - PhD, Marketing

Haas School of Business, University of California Berkeley
- MS, Marketing

Haas School of Business, University of California Berkeley
- AB, Philosophy

Harvard University

- Introduction to Marketing

William Ryan joined New York University Stern School of Business as an Assistant Professor of Marketing in September 2025.

Ryan researches topics in consumer behavior and judgment and decision-making using methods including experiments and natural language processing. His research has been published in leading journals such as *Psychological Science*.

Previously, he worked as a consultant at The Greatest Good, a behavioral science and econometrics consulting firm.

He received his AB in Philosophy from Harvard University, and his MS and PhD in Business Administration from the Haas School of Business, University of California Berkeley.

Marketing

- Consumer Psychology/Behavior

- Consumer Behavior
- Judgment and Decision-Making
- Cognitive Biases
- Research Methods
- Collecting