# About Randi Kronthal-Sacco ## Randi Kronthal-Sacco, Senior Scholar and Adjunct Professor **![Randi Kronthal-Sacco Headshot](https://www.stern.nyu.edu/sites/default/files/assets/images/Randi%20Kronthal-Sacco%20Headshot_2.png)**Randi Kronthal-Sacco**** (Stern ‘83) is a Senior Scholar at the NYU Stern Center for Sustainable Business and Adjunct Professor. Ms. Kronthal-Sacco leads CSB’s research in the areas of marketing and brands including the [Sustainable Market Share Index™](https://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/centers-of-research/center-sustainable-business/research/csb-sustainable-market-share-index) and is responsible for corporate outreach. With over 25 years of packaged goods and pharmaceutical experience, Ms. Kronthal-Sacco most recently was the Chief Marketing Officer at Rodan + Fields®. Ms. Kronthal-Sacco spent over 18 years as a Senior Executive at Johnson & Johnson®, where she served as Worldwide Vice President on two of the company’s most important franchises, Johnson’s Baby and Women’s Health. Prior to her role at Johnson & Johnson, Ms. Kronthal-Sacco served in various product management capacities for 8 years at Kraft Foods including Director, Desserts Division. Ms. Kronthal-Sacco currently serves as a member of the Board of Directors at GlobeScan. Ms. Kronthal-Sacco holds a Bachelor of Business Administration in Marketing from Emory University and a Master in Business Administration in Finance from New York University Stern School of Business. Her research has been cited in Harvard Business Review, Fortune, GreenBiz, among others. Ms. Kronthal-Sacco can be reached at . --- **Notable Publications:** - [Effective Sustainability Communications: A Best Practice Guide for Brands & Marketers](https://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/centers-of-research/center-sustainable-business/research/research-initiatives/effective-sustainability-communications-best-practice-guide-brands-marketers) (June 2023) - [Sustainable Market Share Index™](https://www.stern.nyu.edu/sites/default/files/2024-05/2024%20CSB%20Report%20for%20website.pdf) (Updated April 2024) - [Sustainable Purchasing Patterns and Consumer Responsiveness to Sustainability Marketing Messages](https://sustainability.hapres.com/UpLoad/PdfFile/JSR_1204.pdf) (*Hapres Journal of Sustainability Research*, March 2020) - [Research: Actually Consumers Do Buy Sustainable Products](https://hbr.org/2019/06/research-actually-consumers-do-buy-sustainable-products) (*Harvard Business Review*, June 2019) **Notable Features:** - [Some politicians are waging a war on sustainability. New research shows U.S. consumers of all persuasions, from Gen Zers to boomers, are going in the opposite direction ](https://fortune.com/2023/10/17/politicians-war-sustainability-new-research-us-consumers-gen-z-boomers-opposite-directions-retail-whelan-kronthal-sacco/)(Fortune, October 2023) - [Research: How to Effectively Market Green Products ](https://hbr.org/2023/07/research-how-to-effectively-market-green-products)(HBR, July 2023) - [Grove Collaborative Enters Physical Retail With Target](https://www.adweek.com/commerce/grove-collaborative-enters-physical-retail-with-target/) (*AdWeek*, April 2021) - [P&G’s Marc Pritchard, UN’s Maher Nasser Talk Sustainability and DEI](https://www.adweek.com/creativity/pgs-marc-pritchard-uns-maher-nasser-talk-sustainability-and-dei/) (*AdWeek*, April 2021) - [Trust, Demand, Sustainability: What’s Next for the CPG Industry?](https://www.adweek.com/commerce/trust-demand-sustainability-whats-next-for-the-cpg-industry/) (*AdWee*k, March 2021) - [Despite Pandemic, Demand for Sustainable Consumer Packaged Goods Has Grown](https://www.adweek.com/commerce/pandemic-demand-sustainable-consumer-packaged-goods-has-grown-cpg-research/) *(AdWeek,* March 2021) - [Saplings fly off the shelves as consumer brands turn green](https://www.ft.com/content/522e9f1e-711d-40c0-b265-2998c9194fd3) (*Financial Times,* February 2021) - [HowGood Raises $6 Million To Keep Up With Demand For Its Sustainability Database](https://www.forbes.com/sites/rebeccaszkutak/2021/02/22/howgood-raises-6-million-to-keep-up-with-demand-for-its-sustainability-database/?sh=420390d263dc) (*Forbes,* February 2021) - [Why CPG Companies Can No Longer Afford to Make Products that Harm the Planet](https://www.adweek.com/commerce/why-cpg-companies-can-no-longer-afford-to-make-products-that-harm-the-planet/) (*AdWeek,* February 2021) - [How do you make your company carbon-neutral?](https://applied.economist.com/articles/how-do-you-go-carbon-neutral) (*The Economist*, November 2020) - [Now Is a Good Time for Brands to Press Pause and Create a More Sustainable Path Forward](https://www.adweek.com/brand-marketing/now-is-a-good-time-for-brands-to-press-pause-and-create-a-more-sustainable-path-forward/) (*AdWeek*, April 2020)