# Trellis: Allbirds goes wide with ‘net-zero’ shoe hoping other footwear companies copy it

Center for Sustainable Business

0 February 6, 2025 ![Trellis logo](/sites/default/files/styles/246w/public/2024-07/news_icon_on_website_2.png?itok=Y5WMk9KA)NYU Stern CSB's Tensie Whelan is quoted on Allbird's limited edition net-zero shoe design, how effective the strategy may be in the short term, and the importance of authenticity to brand values in the long run.

> Smart companies will continue to promote their sustainability credentials authentically.

Read the full article on Trellis [here](https://trellis.net/article/allbirds-wants-footwear-companies-to-copy-net-zero-shoe-design/).