# CSB Published in Journal of Sustainability Research on Sustainable Purchasing Patterns

Center for Sustainable Business

March 25, 2020 ![cpgs](/sites/default/files/styles/246w/public/assets/images/what-to-know-about-grocery-store-aisles.jpg?itok=kP1j0IG3) The Journal of Sustainability Research published CSB’s report on sustainable purchasing patterns and consumer responsiveness to sustainability marketing messages. In a study conducted with IRI, CSB researchers found that products that have sustainable claims on their package are outperforming growth of conventional products in respective categories. Results showed that ~50% of the growth in the in-sample CPG market came from sustainability-marketed products.

To read the full report, click [here](https://sustainability.hapres.com/htmls/JSR_1204_Detail.html).