# Prof. Adam Alter on the effects of offering a financial reward for information on a fugitive

1 Faculty News February 11, 2013 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/topics/economy/lapd-manhunt-reward-money-could-it-pay) -- "There's another risk with a high price tag, says [Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter), a professor of marketing and psychology at New York University. If you’re a friend or family member of a suspect, and you’re on the fence about turning in someone you love, a big reward might actually backfire because 'you're turning it in to an economic transaction for someone's freedom, which I think is for a lot of people quite offensive,' Alter said."

[Listen here](http://www.marketplace.org/topics/economy/lapd-manhunt-reward-money-could-it-pay)