# Prof. Scott Galloway discusses Angela Ahrendts's move to Apple

1 Faculty News October 21, 2013 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg TV](http://www.bloomberg.com/video/why-apple-hired-burberry-s-angela-ahrendts-KGCnM191QmeLAH9284rqtQ.html) -- "The conjecture is that she's been offered the successor spot. I think it's actually bigger than that. I think what they've told her is that in the next few years, Apple is going to be the world's dominant luxury fashion brand and they want her to spearhead those efforts. I think this is a big signal of a pivot or a complement in Apple strategy."

[Watch the video](http://www.bloomberg.com/video/why-apple-hired-burberry-s-angela-ahrendts-KGCnM191QmeLAH9284rqtQ.html)

Additional coverage appeared on [Bloomberg Businessweek](http://www.businessweek.com/videos/2013-10-21/why-apple-hired-burberrys-angela-ahrendts).