# Prof. Robert Salomon on risk and investing in emerging markets

1 Faculty News September 17, 2013 ![BBC Capital logo](/sites/default/files/styles/246w/public/assets/images/con_042627.jpg?itok=FVqJkPfR)>

Excerpt from [BBC Capital](http://www.bbc.com/capital/story/20130917-floods-drought-pollution-oh-my) -- “'Part of the issue is that investors are starting to recognize the inherent risk in the markets — political, cultural, and economic — that makes it very difficult for foreign investors to understand these markets,' said [Robert Salomon](http://w4.stern.nyu.edu/faculty/bio/robert-salomon), associate professor of management and organisations at New York University’s Stern School of Business. 'They underestimate the cost and overestimate the benefits associated with investing in foreign countries.'”

[Read more](http://www.bbc.com/capital/story/20130917-floods-drought-pollution-oh-my)