# Prof. Scott Galloway discusses Amazon's increased free shipping requirement

1 Faculty News October 23, 2013 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg TV](http://www.bloomberg.com/video/amazon-raises-minimum-order-for-free-shipping-Zjb7M4QtSB22CEy4LVwXXg.html) -- "I don't think there's a lot more than meets the eye...I think they want to migrate people or incent them to go to Amazon Prime which has actually become pretty much a big hit for them, a big win... Supposedly about a third of their operating profit comes from Prime customers and it's taken off -- over ten million of them -- so I think they're trying to move them up to Amazon Prime."

[Watch the video](http://www.bloomberg.com/video/amazon-raises-minimum-order-for-free-shipping-Zjb7M4QtSB22CEy4LVwXXg.html)

Additional coverage appeared on [Bloomberg Businessweek](http://www.businessweek.com/videos/2013-10-23/amazon-raises-minimum-order-for-free-shipping).