# An op-ed by Professor Arun Sundararajan on how Facebook can still rule the internet economy

1 Faculty News September 4, 2012 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg](http://www.bloomberg.com/news/2012-09-04/how-facebook-can-still-rule-the-internet-economy.html) -- "More than any other company, Facebook is positioned to radically expand digital marketing, moving us from today’s narrow, intent-based approach to a broader and more familiar persuasion-based model. For that to happen, it needs to step out of Google Inc.’s shadow and embrace a strategy that plays to its strengths and unique position at the center of today’s Internet. It must reinvent rather than replicate."

[Read more](http://www.bloomberg.com/news/2012-09-04/how-facebook-can-still-rule-the-internet-economy.html)

Additional coverage appeared in the [Star Tribune](http://www.startribune.com/opinion/commentaries/168645036.html).