# Prof. David Yermack's research on the impact of the Michelle Obama's wardrobe is featured

1 Faculty News January 21, 2013 ![Reuters logo](/sites/default/files/styles/246w/public/assets/images/con_030503.jpg?itok=0OAgrDF0)>

Excerpt from [Reuters](http://www.reuters.com/article/2013/01/22/usa-inauguration-fashion-idUSL1N0AQ3120130122) -- "A 2010 study from New York University's Stern School of Business found that a single appearance by the first lady can generate $14 million in value for a company."

[Read more](http://www.reuters.com/article/2013/01/22/usa-inauguration-fashion-idUSL1N0AQ3120130122)