# Professor Anindya Ghose Hosted a Webinar on Mobile Analytics

1 Faculty News February 26, 2013 ![Anindya Ghose](/sites/default/files/styles/246w/public/assets/images/con_035660.gif?itok=WG5ums_4)>

On February 26, 2013, more than 700 people joined a webinar hosted by Professor [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), Associate Professor of Information, Operations and Management Sciences and co-Director of the Stern Center for Business Analytics, with the International Institute of Business Analytics, about “Mobile Analytics: Apps, Advertising and Commerce in the New ‘Mobile’ Economy.” Professor Ghose presented his ongoing mobile analytics research with a particular focus on measuring the causal aspects of user behavior using tools from big data and business analytics. He also focused on related topics including:- the value to marketers of understanding what users do with their mobile phones
- the influence of mobile ads across media (mobile and web) conversions
- in-application advertising, and the trade-offs between in-app purchases and app price discount

Watch the [webinar](http://www.iiba.org/VIDEO/2013/20130226IIBABusinessAnalyticsMobile.aspx).