# The Mapping Mobile @NYUStern Conference is featured

1 School News ![](/sites/default/files/styles/246w/public/assets/images/con_045256.jpg?itok=JukKbFWy)>

Excerpt from [Mobile Commerce Daily](http://www.mobilecommercedaily.com/kantar-retail-exec-move-from-combatting-showrooming-to-engaging-targeting) -- "During the 'Mapping the mobile path-to-purchase' session, a professor from UNC Kenan-Flagler along with executives from Sequent Partners and Kantar Retail discussed how mobile impacts consumers’ daily lives and how retailers can integrate mobile into both in-store and online efforts."
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Read more](http://www.mobilecommercedaily.com/kantar-retail-exec-move-from-combatting-showrooming-to-engaging-targeting)

Additional coverage appeared on [Luxury Daily](http://www.luxurydaily.com/mercedes-benz-exec-applauds-responsive-design-for-personalization-mobile-marketer/) and [MediaPost](http://www.mediapost.com/publications/article/213775/premium-drives-dating-music-engagement-revs.html).