# In an op-ed, Professor Allen Adamson highlights the evolution of how marketers use celebrities in their branding

1 Faculty News February 11, 2020 ![Bm_Logo_190x145](/sites/default/files/styles/246w/public/assets/images/Bm_Logo_190x145.jpg?itok=qkbqLIpc)>

Excerpt from [Branding Mag](https://www.brandingmag.com/2020/02/11/after-clooney-ronaldo-and-selena-the-next-challenge-for-brands-and-celebrities/) -- "The idea of using a celebrity’s status or credibility to help boost awareness or sales of a product has been a marketing strategy since at least the 1700s when Robert Wedgewood asked members of the Royal Family to endorse his family’s elegant Wedgewood tableware."

[Read More](https://www.brandingmag.com/2020/02/11/after-clooney-ronaldo-and-selena-the-next-challenge-for-brands-and-celebrities/)