# Professor Anindya Ghose comments on the growth of online grocery retailers in India

1 Faculty News April 26, 2018 ![Knowledge at Wharton logo ](/sites/default/files/styles/246w/public/assets/images/knowledgeatwharton192x144.jpg?itok=L--sWOiV)>

Excerpt from [Knowledge@Wharton](http://knowledge.wharton.upenn.edu/article/indias-online-grocery-battle-heating/) -- "Online grocery typically attracts the most profitable customers: dual-income households, customers who prioritize convenience over price, and customers with high lifetime value. These are the kinds of customers e-commerce retailers should care about."

[Read more](http://knowledge.wharton.upenn.edu/article/indias-online-grocery-battle-heating/)