# Professor Tülin Erdem is featured in a video interview about La Croix's use of the term "natural" in its marketing as the company faces a lawsuit over its ingredients

1 Faculty News October 5, 2018 ![NBC News online logo](/sites/default/files/styles/246w/public/assets/images/con_037262.gif?itok=6hhedDRK)>

Excerpt from [NBC News](http://https://www.nbcnews.com/news/us-news/bubble-trouble-selzter-maker-lacroix-sued-over-all-natural-label-n917181) -- "If you just say natural without any explanation, it may mean so many different things. It's not... a meaningful concept."

[Watch the video](http://https://www.nbcnews.com/news/us-news/bubble-trouble-selzter-maker-lacroix-sued-over-all-natural-label-n917181)