# Professor Tülin Erdem is quoted in a feature story on changing consumer preferences in beverages require brands to innovate

1 Faculty News April 20, 2018 ![CNNMoney logo](/sites/default/files/styles/246w/public/assets/images/con_030743.jpg?itok=5lrpsukl)>

Excerpt from [CNNMoney](http://money.cnn.com/2018/04/20/news/companies/fruit-juice-health-trend/index.html) -- "There's a huge trend towards healthier options, and the definition of "healthy" also has changed,' said [Tulin Erdem](http://www.stern.nyu.edu/faculty/bio/tulin-erdem), a professor of marketing at NYU's Stern business school. 'What the juice industry has to adapt to is sugar,' she added."

[Read more](http://money.cnn.com/2018/04/20/news/companies/fruit-juice-health-trend/index.html)