# Prof. Priya Raghubir’s research on the impact of bill denominations on spending is highlighted

1 Faculty News October 21, 2013 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/maggiemcgrath/2013/10/21/11-life-hacks-for-your-wallet/) -- "What’s more, consumers are also more willing to spend lower-denomination bills than bills of higher denomination. That is, our brains find it easy to break $5s, $10s and even $20s but will balk at breaking a $50 or $100. This is because the smaller bills are a psychological equivalent of a petty cash account, and so spending them is much more justifiable."

[Read more](http://www.forbes.com/sites/maggiemcgrath/2013/10/21/11-life-hacks-for-your-wallet/)

Additional coverage appeared on [LifeHacker India](http://www.lifehacker.co.in/life/Ask-for-New-Bills-in-High-Denominations-to-Curb-Spending/articleshow/25569135.cms).