# Prof. Russell Winer on retail as a marketing medium for HBO's "Girls"

1 Faculty News January 9, 2013 ![](/sites/default/files/styles/246w/public/assets/images/con_030601.jpg?itok=GeJte3i1)>

Excerpt from [Bloomberg BusinessWeek](http://www.businessweek.com/articles/2013-01-09/hbo-s-em-girls-em-still-broke-but-hits-stores-with-promotions) -- "'There’s no question that advertisers are looking for other ways of reaching people, whether through mobile or other venues like retail,' says [Russell Winer](http://w4.stern.nyu.edu/faculty/bio/russell-winer), chair of the department of marketing at New York University’s Stern School of Business."

[Read more](http://www.businessweek.com/articles/2013-01-09/hbo-s-em-girls-em-still-broke-but-hits-stores-with-promotions)