# Prof. Scott Galloway on resurrecting dead brands

1 Faculty News January 10, 2013 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://dealbook.nytimes.com/2013/01/10/for-some-dead-brands-a-tortuous-path-to-resurrection/) -- "Product innovation separates the winners from the losers when it comes to brand revivals, said [Scott Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway), a marketing professor at the Stern School of Business at New York University. 'Brands lose value because they get fat, dumb and happy,' he said."

[Read more](http://dealbook.nytimes.com/2013/01/10/for-some-dead-brands-a-tortuous-path-to-resurrection/)