# In an op-ed, Prof. Vasant Dhar illustrates the opportunities associated with free online content

1 Faculty News January 7, 2013 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025700.jpg?itok=LSPbU2V1)>

Excerpt from the [Financial Times](http://www.ft.com/intl/cms/s/2/e111f93e-3a39-11e2-a00d-00144feabdc0.html#axzz2HIafGleg) -- "While top-branded universities will face tough competition, they will still offer a competitive advantage because their brand carries weight among consumers. If they can expand the online market and combine it with a high-touch offering through their bricks and mortar, they can create solid niches for themselves."

[Read more](http://www.ft.com/intl/cms/s/2/e111f93e-3a39-11e2-a00d-00144feabdc0.html#axzz2HIafGleg)