# Prof. Vishal Singh's research on the purchasing decisions of political conservatives is featured

1 Faculty News February 12, 2013 ![](/sites/default/files/styles/246w/public/assets/images/con_030920.jpg?itok=yfUszMbU)>

Excerpt from [The Atlantic Wire](http://www.theatlanticwire.com/technology/2013/02/conservatives-more-likely-buy-name-brand-products/62071/) -- "Our inclinations in the polling booth may influence our choices in the supermarket, according to a new study led by Vishal Singh of New York University's Stern School of Business."

[Read more](http://www.theatlanticwire.com/technology/2013/02/conservatives-more-likely-buy-name-brand-products/62071/)