# 2 Insights Entrepreneurs Can Take From Marty Crane and His Chair

1 Opinion February 14, 2018 Stern in the News ![Allen Adamson](/sites/default/files/styles/246w/public/assets/images/allen%20adamson%20article.jpg?itok=PDd64yby) By Allen Adamson > Companies, brands, organizations and people -- including Marty Crane -- are all challenged by the currents of change.

John Mahoney, the wonderful actor who played Martin Crane, the cantankerous but lovable father of the insufferably snobby Frasier and Niles Crane on the series Frasier, died February 4.

I watched Frasier when it aired in the 1990s, and I watch reruns these days on Netflix when I need a dose of humor (which is often). It’s a great television series that has stood the test of time.

It is Mahoney’s character, Marty, from whom Joel Steckel, co-author with me of Shift Ahead, drew two business lessons for our book, which is about the struggle that companies face to stay relevant in today’s hyper-fast market.

Read the full article as published by [Connecticut Post](https://www.ctpost.com/news/article/2-Insights-Entrepreneurs-Can-Take-From-Marty-12612722.php).

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*Allen Adamson is an Adjunct Associate Professor of Marketing* ## More from Allen Adamson

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