# Influence in Social Media

1 Research Highlights May 18, 2012 By Sinan Aral, Assistant Professor of Information, Operations and Management Sciences >

In this energetic talk Professor [Sinan Aral](http://w4.stern.nyu.edu/faculty/bio/sinan-aral) describes how he devotes his time to studying influence on social networks. How do ideas spread? What's the best way to get something to be shared across networks? How likely are you to actually care about something one of your connections shares? These are all questions Sinan tries to answer.

Learn more about [TEDxNYU](http://tedxtalks.ted.com/video/TEDxNYU-Sinan-Aral-Influence-In)

## More TEDx Talks by Sinan Aral

- [TEDxSiliconValley: Social Contagion](http://www.tedxsv.org/?page_id=1190)