# Clean Technology Will Prevail Despite Policy Uncertainty Today—So Deploy, Baby, Deploy.

1 Opinion March 18, 2025 Fortune ![Tensie Whelan](/sites/default/files/styles/246w/public/assets/images/Whelan%20Article.jpg?itok=XEKEqv-d)By Tensie Whelan and Jonathan Weitz

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Business leaders today face a political environment fraught with uncertainty—tariffs, regulatory rollbacks, government workforce reductions—and federal pushback against climate progress in the U.S.

Today’s volatility, however, doesn’t change the underlying economic and technological forces making clean energy adoption inevitable.

The market dynamics favoring a cleaner, cheaper, and more independent low-carbon future will prevail, despite the current policy uncertainty. Clean technologies have reached a tipping point as innovation drives costs down and performance upward.

Read the full [*Fortune* article](https://fortune.com/2025/03/18/clean-technology-climate-policy-environment/?abc123).
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*Tensie Whelan is a Clinical Professor of Business and Society and Director of the Center for Sustainable Business.*

## More from Tensie Whelan

- [Demystifying the ‘Say-Do’ Gap in Sustainable Product Purchases.](https://www.stern.nyu.edu/index%2ephp/experience-stern/faculty-research/opinion/demystifying-say-do-gap-sustainable-product-purchases)
- [How LPs Can Better Assess Sustainability-Linked Value Creation.](https://www.stern.nyu.edu/index%2ephp/experience-stern/faculty-research/opinion/how-lps-can-better-assess-sustainability-linked-value-creation)
- [Lessons From a Decade of Teaching Sustainability at B-School.](https://www.stern.nyu.edu/index%2ephp/experience-stern/faculty-research/lessons-decade-teaching-sustainability-b-school)
- [ESG Reporting Needs a Refresh. Here’s How to Fix It.](https://www.stern.nyu.edu/index%2ephp/experience-stern/faculty-research/esg-reporting-needs-refresh-heres-how-fix-it)
- [The B2B Opportunity in Corporate Sustainability.](https://www.stern.nyu.edu/index%2ephp/experience-stern/faculty-research/b2b-opportunity-corporate-sustainability)