# Comcast Spinning Off MSNBC Was Inevitable.

1 Opinion November 26, 2024 Bloomberg ![Paul Hardart](/sites/default/files/styles/246w/public/assets/images/Hardart%2C%20Paul%20.jpg?itok=nYo-kr95)By Paul Hardart

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The long and inevitable unspooling of the cable television business is now upon us.

Comcast Corp. knows this, which is why it announced that it would be spinning off its cable networks into a separate, publicly traded company (“SpinCo”) valued at approximately $7 billion.

It’s a smart pivot to survival mode brought on by an escalation in cord-cutting and, perhaps, the incoming Trump administration. Both of these factors have made the cable business less attractive in the traditional sense.

Read full [*Bloomberg* article](https://www.bloomberg.com/opinion/articles/2024-11-26/comcast-msnbc-spinoff-was-inevitable-after-trump-and-cord-cutters?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTczMjYyNjg4NSwiZXhwIjoxNzMzMjMxNjg1LCJhcnRpY2xlSWQiOiJTTks2UzhEV0xVNjgwMCIsImJjb25uZWN0SWQiOiJBRjNCNkRGODYzMTY0NzAwQTFGQjZDRTk2QzdBMTQxRSJ9.9p8pp3ac0o_-wsfmsVEqqbGvKwseGfixKuiz8GRV4OQ).
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*Paul Hardart is Clinical Professor of Marketing and Director of the Entertainment, Media and Technology Program at NYU Stern.*

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