# Prof. Hal Hershfield on saving for retirement

1 March 20, 2012 MSN ![](/sites/default/files/styles/246w/public/assets/images/con_031081.jpg?itok=xfq9AMud)>

Excerpt from the [MSN Money Frugal Cool blog](http://money.msn.com/frugal-living/post.aspx?post=f6db525f-b105-40aa-a01a-3cd906ecc2ec) -- "'We'd rather have something now than wait for (the reward) to be bigger in the future. The future exists in a vague and murky way,' notes [Hershfield](http://www.stern.nyu.edu/faculty/bio/hal-hershfield), an assistant professor of marketing."

[Read more](http://money.msn.com/frugal-living/post.aspx?post=f6db525f-b105-40aa-a01a-3cd906ecc2ec)