# Prof. Adam Alter's co-authored research on how people think about "exceptional expenses" is featured

1 April 26, 2012 The Wall Street Journal ![Wall Street Journal logo](/sites/default/files/styles/246w/public/assets/images/wsjlogo.jpg?itok=5Qt0z3WX)>

Excerpt from [The Wall Street Journal blog](http://blogs.wsj.com/ideas-market/2012/04/26/the-economics-of-celebratory-dinners/?mod=google_news_blog) -- "Abigail B. Sussman, a doctoral candidate at Princeton, and[ Adam L. Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter), an assistant professor of marketing at New York University’s business school, conducted several experiments to explore how people think about 'unusual and infrequent' expenditures."

[Read more](http://blogs.wsj.com/ideas-market/2012/04/26/the-economics-of-celebratory-dinners/?mod=google_news_blog)