# Prof. Adam Alter's research, finding an easy-to-pronounce name can help you succeed

1 September 4, 2012 Yahoo! ![Yahoo logo](/sites/default/files/styles/246w/public/assets/images/yahoo.jpg?itok=UzShvj6e)>

Excerpt from [Yahoo! News](http://in.news.yahoo.com/babies-names-determine-success-later-life-100559555.html) -- "A safe, easier to pronounce name may in fact prompt a child to excel in life, according to Dr Laham's study with Dr [Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter) from New York University."

[Read more](http://in.news.yahoo.com/babies-names-determine-success-later-life-100559555.html)