# Prof. Vishal Singh's research on how prices affect milk-buying patterns

1 September 11, 2012 Slate.com ![](/sites/default/files/styles/246w/public/assets/images/con_030878.jpg?itok=yZEL47p9)>

Excerpt from [Slate](http://www.slate.com/articles/business/the_dismal_science/2012/09/bloomberg_s_soda_ban_taxing_sugary_beverages_is_a_better_more_effective_idea_.html) -- The research team—Romana Khan of Ozyegin University in Istanbul, Kanishka Misra of the London Business School, and [Vishal Singh](http://www.stern.nyu.edu/faculty/bio/vishal-singh) of NYU—collected scanner data from over 1,700 supermarkets for 2001 to 2006 to examine how milk-buying patterns differ around the country depending on whether lower-fat varieties of milk are cheaper than whole milk or exactly the same price.

[Read more](http://www.slate.com/articles/business/the_dismal_science/2012/09/bloomberg_s_soda_ban_taxing_sugary_beverages_is_a_better_more_effective_idea_.html)