# Prof. Renee Rottner's research on how conventional practices are taken for granted

1 June 19, 2013 Forbes ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/hbsworkingknowledge/2013/06/19/how-institutional-theorists-can-help-solve-big-business-problems/) -- “'Ignorance requires our attention,' said [Renee Rottner](http://www.stern.nyu.edu/faculty/bio/renee-rottner), an assistant professor at the NYU Stern School of Business, who coauthored the paper. 'We need to be rigorous about looking at history where things have been erased.'"

[Read more](http://www.forbes.com/sites/hbsworkingknowledge/2013/06/19/how-institutional-theorists-can-help-solve-big-business-problems/)