# Prof. Adam Alter's research on the effects of financial deprivation on morality

1 October 27, 2013 Forbes ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/daviddisalvo/2013/10/27/whether-rich-or-poor-feeling-deprived-makes-us-steal-more/) -- "[Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter), assistant professor of marketing at New York University and co-author of the study, told me by email that 'people who were made to feel deprived, even briefly, were more likely to cheat for small sums of money.' This he says accounts for everyday crimes like workplace pilfering, whether it’s money from the cash drawer or pocketing office supplies."

[Read more](http://www.forbes.com/sites/daviddisalvo/2013/10/27/whether-rich-or-poor-feeling-deprived-makes-us-steal-more/)