# The Perfect Timing of Bill Belichick.

1 Opinion January 16, 2024 Daily Beast, The ![suzy welch headshot](/sites/default/files/styles/246w/public/2023-12/sw5936.jpg?itok=gHtcPLCO)By Suzy Welch

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Say what you will about his final seasons, former New England Patriots head coach Bill Belichick’s career cannot be denied. And of all the things he was great at along the way, perhaps the greatest was his timing.

He picked up Tom Brady before anyone knew he was even alive. The list of Belichick’s other prescient moves goes on, but the six Super Bowl rings speak for themselves.

Forget football, though. For students of business, Belichick’s done it again. He’s gone and made himself a case study in reinvention. Make no mistake, his reinvention has been big, messy, and late in the game of his career, but it has also been filled with public displays of grace and hope.

Read the full [*The Daily Beast* article](https://www.thedailybeast.com/the-perfect-timing-of-bill-belichick).
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*Suzy Welch is Professor of Management Practice at NYU Stern.*

## More from Suzy Welch

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- [They Love Self-Care, Hate Hustle, and Need a Job — a CEO’s Advice for an ‘Unemployable’ Gen Zer.](https://www.stern.nyu.edu/index%2ephp/experience-stern/faculty-research/they-love-self-care-hate-hustle-and-need-job-ceos-advice-unemployable-gen-zer)
- [Is Gen Z Unemployable?](https://www.stern.nyu.edu/index%2ephp/experience-stern/faculty-research/gen-z-unemployable)
- [Never Give These 3 ‘Sudden Death’ Answers at a Job Interview, Says CEO — You’ll ‘Instantly Disqualify Yourself.’](https://www.stern.nyu.edu/index%2ephp/experience-stern/faculty-research/never-give-these-3-sudden-death-answers-job-interview-says-ceo-youll-instantly-disqualify-yourself)
- [Success Comes Down to Just 3 Things: Companies ‘Will Be in a Cage Match Over You,’ Says CEO.](https://www.stern.nyu.edu/index%2ephp/experience-stern/faculty-research/success-comes-down-just-3-things-companies-will-be-cage-match-over-you-says-ceo)