# Professor Anindya Ghose's research on the connection between crowded trains and the effectiveness of mobile ads is featured

1 February 19, 2016 Daily Mail, The ![Daily Mail logo](/sites/default/files/styles/246w/public/assets/images/con_032858.jpg?itok=m26FE-Qc)>

Excerpt from [The Daily Mail](http://www.dailymail.co.uk/sciencetech/article-3455541/Being-stuck-subway-makes-likely-SHOP-packed-commute-causes-people-turn-online-stores-claims-study.html) -- "Depending on location of the subway and the mobile user, people may be shopping for a slew of different items, largely influenced by their setting. ‘People at a crowded restaurant or stadium may focus on food, companions, or a game, rather than the ads,’ says [Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose)."

[Read more](http://www.dailymail.co.uk/sciencetech/article-3455541/Being-stuck-subway-makes-likely-SHOP-packed-commute-causes-people-turn-online-stores-claims-study.html)