# Professor David Yermack is interviewed about his research measuring the impact of Michelle Obama's fashion choices

1 December 23, 2016 Associated Press ![Associated Press logo](/sites/default/files/styles/246w/public/assets/images/con_031530.jpg?itok=uSjLQY9n)>

Excerpt from the [Associated Press](http://bigstory.ap.org/article/3fed3f5fb8a549e4aa9f865faa2364c3/michelle-obama-loved-fashion-and-fashion-loved-her-back) -- "Do you remember what Pat Nixon or Laura Bush wore? She has the ability to hold the interest of the consumer in a way that almost no one else does. I've looked far and wide — Kate Middleton, Carla Bruni. Nobody begins to approach Mrs. Obama on this."

[Read more](http://bigstory.ap.org/article/3fed3f5fb8a549e4aa9f865faa2364c3/michelle-obama-loved-fashion-and-fashion-loved-her-back)