# Professor Minah Jung is featured for her research on charitable giving

1 October 4, 2016 Stern in the News ![Logo for The Chronicle of Philanthropy ](/sites/default/files/styles/246w/public/assets/images/c%20of%20p%20logo.jpg?itok=ESYX1rcm)>

Excerpt from [The Chronicle of Philanthropy](https://www.philanthropy.com/article/Researchers-Counsel-Caution/237939) -- "Fundraisers often suggest gift amounts to help guide donor decision-making. A new study on this practice, known as anchoring, suggests that low anchors may drag down giving more than high ones bring it up. Charities must find a balance when suggesting donation amounts, says [Minah Jung](http://www.stern.nyu.edu/faculty/bio/minah-jung), an assistant professor of marketing at New York University and an author of the study."

[Read more](https://www.philanthropy.com/article/Researchers-Counsel-Caution/237939)