# Professor Tom Meyvis' research on memory and the "end effect"

1 March 7, 2016 Stern in the News ![New York Magazine logo](/sites/default/files/styles/246w/public/assets/images/con_035440.gif?itok=tfYuio90)>

Excerpt from [New York Magazine](http://nymag.com/scienceofus/2016/03/a-common-important-belief-about-memory.html) -- "Many memory researchers believe in the so-called 'end effect.' When we evaluate something that happened to us, the thinking goes, the final moments of it are disproportionately influential. ... But a new study suggests it might not be. Writing in the Journal of Experimental Psychology: General, doctors Stephanie Tully of the University of Southern California and [Tom Meyvis](http://www.stern.nyu.edu/faculty/bio/tom-meyvis) of New York University present a set of experimental findings that, taken together, suggest the end effect may not be real."

[Read more](http://nymag.com/scienceofus/2016/03/a-common-important-belief-about-memory.html)